Introducing Viktoria Louise

Hi, my name is Viktoria Louise! While most of you know me as Vicky, the full name my parents gave me at birth is Viktoria Louise. And even as I write out those two words, it feels strange yet familiar at the same time. Just like it feels a bit strange to have been working on a project since last year without writing about it here on the blog. And just like it feels strange, but absolutely wonderful, to be able to now share that I have decided to launch my own brand. VIKTORIA LOUISE.

Ever since the idea of creating my own brand manifested itself last Summer (although I feel like it is something that has been my unconscious dream for much longer), I have wondered what it would feel like to “go live” with it. Even though I have put to much thought and effort into the products, idea behind the brand and quality, it is also insanely nerve-wracking to share something this personal and close to my heart with a large audience. There is certainly no going back now!

But let’s start from the beginning…

The brand VIKTORIA LOUISE was inspired by my own personal wardrobe, my closet staples, my many travels and the constant hunt for the most perfect basics. I live for a good white V-neck and wouldn’t mind wearing airy palazzo pants for the rest of my life. Cost-per-wear has always been my mantra and I would rather own one thing that I can wear for years to come than too many seasonal items. Just like I want to have a closet filled with versatile pieces that I can dress down or up depending on the occasion, my mood and the weather.

Essentially Me. Essentially You.

I am a strong believer, that the right piece of clothing can work for (almost) every woman. A pant that might hug my hips to emphasize a few curves may hang looser around the hips of my best friend in an extra cool way and still make her legs look endless or shape her waistline in a way that it has never looked before. VIKTORIA LOUISE creates beautifully crafted swim and resort wear for the well-travelled woman. Thoughtfully chosen materials, colors and shapes suitable for all occasions. Creating a versatile and luxurious wardrobe that can follow her wherever, forever.

Of course, it was important to me, that the brand reflects my personal style with a mix of timeless classics and more trend-inspires pieces. The collection lives by an eternal vacation vibe that offers effortless femininity through ageless fashion. I feel like turning 30 has made me even more aware of who I am as a woman that I have ever been before. Now, I know what I like and what I want. And my dream is to share this with you.

As you can tell from the images, I focused on black and white for the first drop, creating a foundation for everything that is to come. These first pieces will build the core of the brand and can easily be styled with your own wardrobe content as well as all that is to come for VIKTORIA LOUISE.

I cannot wait to hear your thoughts on the collection and am so happy, that you are joining me on this endless vacation! #viktorialouise

The first part of the collection is already available for pre-order (shipping next week on June 15th the latest) online, and we will be adding more, as Summer continues!